Every Detail Counts
teamwork makes the dream work
We love working with businesses that have heart, and we take on your mission as our own.
Our experienced team efficiently manages complex logistics to ensure successful and memorable events aligned with your objectives.
Professional Event Planners
You need an expert problem-solver, able to handle unexpected challenges and swiftly adapt to changing circumstances while keeping your event goals on track.
Meet the Team
We value straightforward communication, adaptability, and integrity. We do business based on relationships, and we love what we do!
Holly Holloway
Founder & Sr. Event Strategist
Meet the heartbeat of our operation, our leader and founder, Holly. With over a decade of professional event planning and management experience serving nonprofits, corporations, associations, social events, and startups, Holly excels as a logistical and creative event mastermind. She believes event magic is found in the connections and lasting impact created through events. Clients value her authenticity, positivity, calming presence, visionary ideas, and meticulous attention to detail. Holly and her partner in both life and business, Drew Holloway, co-own the company. Together, they enjoy life with their three awesome children, two mini-dachshunds, and two fluffy house cats. Holly loves bringing people together over good food, meaningful experiences, and great conversations — she is a true hostess at heart.
Drew Holloway
Chief Business Officer & Sr. Events Director
With over 15 years of experience in the events industry, Drew brings his expertise and positive outlook to every project. He is our go-to expert for audio/visual magic and top-notch hospitality. Drew's ability to connect with people, manage vendors, and wrangle logistics makes him an invaluable asset to our clients. Outside of work, he's a devoted dad to three lively kids. You might find him DJ'ing a party, enjoying family time, or cheering on the Tennessee Titans with friends. Drew ensures every event is memorable in the best ways.
Reginique Lightfoot
Marketing & Events Manager
Reggie combines her passion for creative marketing with a detailed approach to event planning, drawing on over a decade of service and hospitality experience. As Marketing & Events Manager, she oversees content creation and marketing efforts for Holloway Event Co while ensuring event details — from print and signage to onsite logistics — come together perfectly. Known for her creativity and warm communication style, Reggie is dedicated to delivering events and campaigns that inspire and connect. Outside of work, she enjoys quality time with her husband, family, and friends. As an extrovert, she thrives on weaving new connections and savoring the excitement of new adventures.
Jamie Smith
Events & Operations Coordinator
With years of experience across various fields including event planning, volunteer management, elementary tutoring, and medical technology, Jamie’s strengths are vast and multifaceted. Through her many roles, she has developed great communication and organizational skills that allow her to work with efficiency, precision, and care. At Holloway Event Co she utilizes her strengths to support event planning and project management efforts, as well as, company operations. Jamie, her husband, Tommy, and their three children love to spend time traveling and enjoying the Urban Wilderness in Knoxville, TN.
Cait McGehee
Special Projects
With a BS in Business Administration and almost a decade of hands-on experience in event management, Cait brings a wealth of expertise in event logistics, vendor management, event marketing, and sponsorship sales. Prior to joining Holloway Event Co, Cait made her mark on the events world through the specialty coffee industry, infusing her work with a unique blend of creativity and strategic insight. Clients find great value in Cait’s kind and calm demeanor, industry knowledge, strategy, and attention to detail. Beyond events, Cait finds joy in the great outdoors — whether it's working on a garden project with her husband or keeping up with their menagerie of pets: two dogs, a cat, chickens and honeybees.
Litheos Marketing + Design
Event Marketing & Graphic Design
For clients who need additional marketing support or custom graphic design, we've partnered with Litheos Marketing + Design to provide a seamless, full-service experience. Jenna Spooner at Litheos has been alongside us from the very beginning and is a trusted partner. Her team can provide whatever is needed to ensure your event branding, communication, and print materials are executed flawlessly.
Engaging events to
amplify your message
Start Planning Today
One point of contact to scale as big as you need to go
We operate as an extension of your team, giving you a clear line of communication while we manage an extended network of vendors, on-site staff, and others.
Business built on strong relationships
We cultivate relationships with vendors who value integrity and quality just as much as we do. We have a wide network of reliable businesses and will source professional staffing wherever your events are happening — across the US and worldwide.
More About Our StoryAxle Logistics is proud to partner with Holloway Event Co for all major event planning needs! Holly and Drew are extremely creative and detail-oriented, bringing all of our visions to life. Reggie and Jamie are always willing to lend a hand no matter the ask and contribute greatly from a visionary and design perspective.
Sarah Gilliam, Axle Logistics
