Holloway Event Co. | Knoxville Event Planning & Management Company

Our world needs more events that celebrate, honor, educate, and inspire

We're your reliable partner for seamlessly executed events that make a lasting impression.

Holloway Event Co. is an event management and planning agency for corporate, association, non-profit, social and destination events. We’ve mastered the art of providing a first-rate experience for our clients from start to finish.

How We Can Help

We handle all the details from start to finish so you and your guests can enjoy the moment.

  • Planning + Logistics
  • Vendor Management
  • Catering Management
  • Venue Management
  • Project Management
  • Contract Management
  • Virtual Solutions
  • Event Registration
  • Hotel Logistics
  • Administration
for
  • Corporate Meetings + Events
  • Conferences + Summits
  • Destination Events
  • Non-Profits
  • Associations + Chambers of Commerce
  • Grand Openings + Brand Activations
  • Galas + Celebrations
  • Weddings + Social Events

Working with Holly was a dream come true. She quickly grasped the scope and goals of our event and executed everything beautifully. Holly worked tirelessly to make sure that every detail was tended to, that guests had a wonderful time, and that the school raised record funds at the auction portion of the evening.

Corinne, Episcopal School of Knoxville

Event Planning

Straightforward communication and excellence in everything we do – from our first hello to the glowing reviews you’ll get on your event feedback forms.

band performing on stage

We carefully coordinate every aspect of your event so not only does it impress, it also flows seamlessly for an outstanding guest experience. We’re always looking for fresh ideas and innovative solutions, and we cultivate relationships with vendors who value integrity and quality just as much as we do.

tables set up for large gala
happy people at an event

We operate as an extension of your team, and we’re not the type to stand by if we notice strategies or inefficiencies that are keeping you from accomplishing your goals. You can rest assured that no detail will go unnoticed, and we’ll always make decisions that ensure your full event plan is brought to life. We love working with businesses that have heart, and we take on your mission as our own.

table setting with placecard

Her inventive ideas, capacity for envisioning events, and – most importantly – her ability to bring those ideas to life have made Holly an incredible asset to our organization. On top of her creativity and follow-through, Holly shows up to every meeting with a smile and energy, and her dedication to helping our community thrive is apparent in her work and dedication. We don’t know what we would do without her!

Anna Moseley, United Way of Greater Knoxville

Our Planning Process

The end result is important, but so is how we get there.

We'll listen well to your event needs and provide thoughtful execution every step of the way to stay true to your vision and goals.

1
Let's Connect

We start by getting to know you. We listen to your vision and what’s most important to you.

2
Let's Make a Plan

Next we develop an event plan and provide honest, unbiased consultation on where your event dollars can be best spent to have the biggest impact and stay true to your goals.

3
Taking Care of the Details

This is the phase for paperwork and logistics. We’ll handle contract negotiations, invitations and registration, scheduling, and all the other preparations that go into making your event a success.

4
A Fabulous Event

We bring your vision to life so that you can enjoy your own event and have time to connect with guests. Our on-site team will be courteous, efficient, and attentive to all aspects of the event. We're experts at thinking on our feet to keep everything on track.

We look forward to partnering with you for your next event!

Start Planning Today

I love working with Holly! So professional, great attention to detail, very personable. She and her team do impeccable work. Everything was taken care of, I didn't have to worry about last minute changes and could really focus on guests attending the event. You won't regret choosing this team!

Nicole, Change Center Knoxville

Meet the Team

We value transparency, follow-through, adaptability, and integrity. We do business based on relationships, and we love what we do!

Holly Holloway headshot
Holly Holloway
Founder + Sr. Event Strategist

Meet the heartbeat of our operation, our leader and founder, Holly. With over a decade of professional event planning and management experience serving nonprofits, corporations, associations, social events, and startups, Holly excels as a logistical and creative event mastermind. She believes event magic is found in the connections and lasting impact created through events. Clients value her authenticity, positivity, calming presence, visionary ideas, and meticulous attention to detail. Holly and her partner in both life and business, Drew Holloway, co-own the company. Together, they enjoy life with their three awesome children, two mini-dachshunds, and two fluffy house cats. Holly loves bringing people together over good food, meaningful experiences, and great conversations — she is a true hostess at heart.

Drew Holloway headshot
Drew Holloway

Chief Business Officer + Sr. Events Director

With over 15 years of experience in the events industry, Drew brings his expertise and positive outlook to every project. He is our go-to expert for audio/visual magic and top-notch hospitality. Drew's ability to connect with people, manage vendors, and wrangle logistics makes him an invaluable asset to our clients. Outside of work, he's a devoted dad to three lively kids. You might find him DJ'ing a party, enjoying family time, or cheering on the Tennessee Titans with friends. Drew ensures every event is memorable in the best ways.

Cait McGehee headshot
Cait McGehee

Director of Events & Special Projects

With a BS in Business Administration and almost a decade of hands-on experience in event management, Cait brings a wealth of expertise in event logistics, vendor management, event marketing, and sponsorship sales. Prior to joining Holloway Event Co, Cait made her mark on the events world through the specialty coffee industry, infusing her work with a unique blend of creativity and strategic insight. Clients find great value in Cait’s kind and calm demeanor, industry knowledge, strategy, and attention to detail. Beyond events, Cait finds joy in the great outdoors--whether it's working on a garden project with her husband or keeping up with their menagerie of pets: two dogs, a cat, chickens and honeybees.

Reginique Lightfoot headshot
Reginique Lightfoot

Marketing & Events Manager

With more than 10 years immersed in service excellence, Reggie infuses each interaction with passion and meticulous attention. Her heart beats for marketing, channeling creativity into crafting unforgettable experiences for varied communities. Reggie’s talents in communication and marketing is not just a skill set; it's a finely honed craft that she wields with precision. With fine attention to detail and innate creativity, Reggie also orchestrates seamless events that exceed expectations. Her expertise in event planning transforms visions into unforgettable experiences. Off-duty, she finds boundless joy in the embrace of her beloved husband, family, and friends. As an extrovert, she thrives on weaving new connections and savoring the excitement of new adventures.

Jamie Smith headshot
Jamie Smith

Events & Operations Coordinator

With years of experience across various fields including event planning, volunteer management, elementary tutoring, and medical technology, Jamie’s strengths are vast and multifaceted. Through her many roles, she has developed great communication and organizational skills that allow her to work with efficiency, precision, and care. At Holloway Event Co she utilizes her strengths to support event planning and project management efforts, as well as, company operations. Jamie, her husband, Tommy, and their three children love to spend time traveling and enjoying the Urban Wilderness in Knoxville, TN.

Working with Holly on our business workshops and receptions has been a pleasure. Holly makes the planning process so much easier that we tend to consider her an extension of our staff. Working with her has allowed us to be more productive and to interact more with our guests, clients, and members at our events. You can trust that Holly has the knowledge, the experience, the finesse, and the ability to manage her professional team to enable your function to occur seamlessly.

Tracy & Nicole, East Tennessee Economic Council

Let's Start Planning!